Save your FREE seat for Streaming Media Connect this August. Register Now!

75% of Viewers Leave Poor-Quality Video in 4 Minutes: Conviva

Article Featured Image

According to a survey conducted by Conviva, 75 percent of online video viewers will stop watching a video within 4 minutes if the experience is poor. Only 25 percent will go longer than 4 minutes.

Conviva's business is optimizing delivery for premium video broadcasters, discovering bottlenecks and avoiding them before problems occur. It counts HBO, Sky, and Foxtel as customers.

When viewers encounter poor-quality video, one-third leave the site to look for video elsewhere, Conviva says. Poor video also degrades a publisher's reputation: 40 percent report having reduced affinity for a service after just one poor video experience.

Conviva asked consumers where they put the blame for poor-quality video. The answers were divided almost equally between the OTT service, their ISP, and the CDN delivering the video.

“The stakes have never been higher,” says Hui Zhang, CEO of Conviva. “As content consumption moves away from the traditional TV-based model, broadcasters need to ensure their online platforms deliver a seamless experience regardless of the device used."

The survey questioned 750 consumers between the ages of 26 and 34, and was conduced earlier this year. Survey results are detailed in the report “How Consumers Judge their Viewing Experience," which is available for free download (registration required).

Streaming Covers
for qualified subscribers
Subscribe Now Current Issue Past Issues
Related Articles

Conviva Takes $40M in Funding, Plans Product and Sales Expansions

Artificial intelligence will play a key role in the company's future success, Conviva believes, helping it stand apart from its competition.

Connected TV Use Grows 50% in Past Year, Smartphone Use Decreases

When streaming, consumers choose the biggest screen around, especially for binge viewing. Connected TV adoption is small, but growing quickly.

CES '16: Conviva Sees a New Business Channel in Engagement Data

Targeting demographic profiles is effective, but targeting engaged viewers and shoppers is bound to be much stronger. Conviva lays the groundwork for 2016.

Connected TV Use Will Increase in 2016, Set-Top Boxes to Decline

In an end-of-year report, Conviva offers stats on our changing viewing habits. Episodic content views are growing, while short-form views fall.

SSIMWave SQM Review: Frustrating Video Quality Measurement

For compressionists who want to see the image quality differences a tool measures, SSIMWave can feel incomplete. An upcoming update may change that.

Binge Watching Usually Limited to 2 or 3 Streamed Episodes

Not many viewers sit down for massive 10 episode all-day viewing sessions, finds a Conviva report.

Conviva: 1% Interruptions Lead to 14 Minutes of Lost Engagement

In its annual viewer experience report, Conviva finds that OTT streaming is improving, but multiscreen viewers are more demanding than ever.

Buffering Is on the Decline, Says Conviva Report

Viewer expectations, however, are on the rise, so buffering delays make viewers tune out even faster than they did before.

thePlatform Customers Gain Conviva Analytics

Conviva specializes in preemptively identifying streaming quality issues, and MPX customers will get that info for no additional cost.

Conviva Debuts Solution for Smoother Ad Streaming

At the Elevate video advertising summit, Conviva offered a tool that promises to improve ad performance.