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RGB Networks: 2015 Online Video Industry Prediction

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There can be no doubt that the pressure to reduce the complexity of delivering IP based multiscreen services to a growing ecosystem of mobile devices will continue to propel the demand for scalable software-based solutions in 2015. Indeed, the inherent flexibility of the cloud makes it an ideal platform for TV Everywhere operators looking to compete in an increasingly crowded marketplace. Capable of adapting instantly to a surge in viewer demand and the specifications of a multitude of mobile devices, it not only reduces the time and cost of delivering OTT services, but also supports the roll-out of known revenue-generating and personalized services like network digital video recorder (nDVR) and hyper-targeted ad insertion.

“Ultimately, operators planning to make the move to the cloud in the New Year must be guaranteed that any new set of solutions they choose can be relied upon to support the myriad requirements of their pay TV operation—including everything from supporting essential monetization efforts to anticipating changes in consumer behavior, updated streaming formats and accommodating new device profiles.

At the end of the day, viewers have never had more control over how they discover and access content—and they want to keep it that way.”

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