Almost 72% Are Ready to Return to Trade Shows and Conferences
Are you sick of virtual events? Ready to start racking up (or using) those miles and points again to get out and see colleagues at trade shows and conferences? Want to actually get your hands on that cool new gear you've been reading and watching videos about? You're not alone.
A few weeks ago, we launched a poll to gauge our readers plans for NAB, Streaming Media East, and other industry events that are returning in person this spring. And while the results aren't exactly statistically significant, they support what we've been hearing anecdotally: Most exhibitors, speakers, and attendees are gearing up for a return to something resembling the regular trade show and conference circuit.
A whopping 71.2% of respondents said they will be attending events, and only around 8% said their companies still have travel restrictions in place. That second figure should come with an asterisk, though—we've heard from several very large companies in the video space that still aren't doing any trade show travel, and some regular fixtures at NAB (Avid, for instance) seem to be re-evaluating their long-term trade show philosophy entirely.
About half of the respondents to our survey said they typically attend trade shows as a seller, while around 40% said they typically attend as a speaker, and about 30% are there looking for new tech and gear solutions.
But perhaps the biggest takeaway is that, as we suspected, people would much rather get together in person than attend a virtual event. Virtual and hybrid events certainly aren't going away, however, and based on the comments we received in the survey, both attendees and organizers have recognized the need to offer alternative ways for people to learn about new solutions and stay up to date on the latest trends and developments in the industry—there will always be more people that want to attend an event than are actually able to do so, so event organizers are leaving money on the table if they don't include a virtual or hybrid component.
See the full survey results below.
Survey conducted March 9 - March 31, 2022. 59 total responses.
Howard & Associates Founder & Managing Director Andy Howard discusses the streaming and latency challenges of hybrid meetings in this clip from Streaming Media Connect 2022.
090 Media Head of Operations discusses the value of the viewing experience for remote viewers of hybrid live events, the challenges of serving both in-person and off-site live audiences effectively, and what it means for the future of hybrid live events as currently constituted in this clip from Streaming Media West Connect 2021.
Sage Event Management Creative Producer Blue Melnick explains his approach to enhancing the viewing and engagement experience for in-person and remote audiences at different types of hybrid events in this clip from Streaming Media West Connect 2021.
LinkedIn's Dan Swiney, 090 Media's Alex Lindsay, Kaltura's Charlotte Copeman, and Sage Event Management's Blue Melnick offer definitions of hybrid events and what it means to produce content effectively for in-person and online live audiences simultaneously in this clip from Streaming Media West 2021.
Gigcasters' Casey Charvet discusses how Gigcasters and the agencies they work with have embraced remote production and virtual and hybrid events--first out of necessity with the challenges of the pandemic, then recognizing the new possibilities and opportunities they offer.