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thePlatform Intros MPX Replay for Streaming Linear TV Content

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Aiming to reduce the complexity of getting linear television content online while managing ad policies, white label video publishing company thePlatform is introducing MPX Replay, a comprehensive system for creating online content from linear streams, managing ads, and controlling distrubution.

Part of the MPX video publishing system, MPX Replay lets broadcasters instantly turn their linear content into online files for catch-up viewing, while supporting C3 and C7 ad compliance. Created files are automatically populated with metadata for search, and follow pre-set ad policies. Replay is available through the MPX web-based console.

Video assets can be available for online viewing immediately, and include millisecond precision on ad breaks. National ads can be kept with their shows for a three- or seven-day window, with a dynamic ad insertion policy taking over after that. Broadcasters can get granular with availability settings, allowing them to blackout sports events or create different policies for different time zones.

MPX Replay can identify rebroadcasts, so the system doesn't create duplicate files.

thePlatform is working with Elemental Delta to create adaptive streams for any platform on-the-fly. Delta supports Apple HLS, Smooth Streaming, MPEG-DASH, and Adobe HDS, as well as MP4 and MPEG-TS output. Elemental introduced Delta at this year's IBC in September, with thePlatform as a launch partner.

The MPX Replay interface

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