thePlatform Goes Over-the-Top
Recognizing the growing importance of over-the-top set-top players, video publishing company thePlatform announced today that its publishing system now supports a growing range of connected devices.
Customers of thePlatform can now send video to over-the-top (OTT) services and IP-connected devices including set-top boxes, TVs, and Blu-ray Players. This includes the upcoming Google TV platform, the company was quick to point out.
While most video managed by thePlatform is delivered to PCs, the company expects that mix to shift dramatically in the coming years as IP-connected devices gain in popularity and video-centric mobile devices take hold.
thePlatform's mpx Beta service lets customers upload multiple media files at one time and distribute them to websites, phones, and other IP-connected devices. Updated profiles for several OTT platforms were unveiled today.
Today's announcement includes support for the upcoming Boxee Box by D-Link; DivX consoles, TVs, and Blu-ray Players; Free Stream Media's FlingoTV; Roku devices; Syabas Technologies' upcoming Popbox; TiVo boxes; and Vudu-enabled TVs and Blu-ray players from LG. thePlatform announced it will support Google TV when it launches.
"Media and entertainment companies are looking well beyond today's PCs and conventional set-top-boxes to reach their audiences," says Ian Blaine, thePlatform's CEO. "At the end of the day, our customers produce and distribute compelling video that they want to monetize, and it's our job to alleviate the complexity to make that happen across any device or platform. Our support for these OTT services is just the beginning, and we look forward to assisting our customers' efforts across any number of next-generation, IP-connected devices."
Cable heavyweight attracted by simplified video workflow and multi-screen distribution.
29 Feb 2012
New offering for pay TV companies includes cloud, CDN, and multi-device client components.
13 Jun 2011
Living room streaming video services are requiring pay-TV services to ramp up to keep up with demand. What new delivery methods will win out?
18 May 2011
Subscribers will be able to catch up with missed TV shows and movies online, with iSky service.
01 Feb 2011
Agreement brings Flash Access benefits to thePlatform's media customers.
25 Jan 2011