iFUSE Syndicates Content
Entertainment site iFUSE (http://www.ifuse.com) said today it was providing its content to portal/search companies and syndication companies to spread its content further.
iFUSE is a entertainment network for youths, offering shows on pop culture, music, sports and style.
The company said it is providing content to StreamSearch and Scour, and syndicating shows to ScreamingMedia and iSyndicate.
"These arrangements have a three fold benefit, they drive revenue through direct sales or revenue sharing, drive traffic through click-throughs from the sites and help build awareness of our brand," explained Rich Battista, CEO and co-founder.
"Successful syndication partnerships have proven the viability of the iFUSE content model," said Randy Herbertson, vice president, sales and syndication. "Exposing iFUSE' s original content to partner site users provides additional revenue, while achieving brand marketing and return traffic objectives at almost a zero cost."