comScore Announces Video Rankings for April
The numbers are in and it looks like the drop seen in the February numbers was an aberration: Vevo is back in the number 2 spot as the second most visited online video destination in the U.S, says comScore.
Leading off (now and for many, many years to come) are Google sites (which includes YouTube). Google sites had 142 million unique visitors in April, averaging 286.1 minutes of video-watching per viewer. Vevo is a distant second with 55 million visitors, followed by Yahoo sites (53 million), Facebook (46 million), and Microsoft sites (46 million). Rounding out the top ten are Viacom Digital, AOL, NBC Universal, Turner Digital, and Hulu. In all, 172 million Americans (81.9 percent of the U.S. Internet audience). watched online video in April averaging 868.9 minutes (over 14 hours) per viewer.
Hulu may be just hanging onto the top 10 for viewing, but it again leads the pack in ads, thanks to its long-form premium content. It served 1.1 billion video ads in April, far more than any other site or network. Hulu delivered 45 ads per viewer on average and reached 8.4 percent of the U.S. population. Following Hulu in number of video ads served were Tremor (603 million), Adap.tv (600 million), BrightRoll (459 million), and Viacom Digital (303 million). BrightRoll reached the widest number of people, with 22.0 percent of the U.S. population.
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