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Zefr Receives Additional $5M in Funding, But Isn't Talking

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Zefr, the YouTube brand management company, isn't making any noise about its latest fund-raising move. The company took in an additional $5 million in funding, reports SoCalTech.com, which discovered the information from a regulatory filing. The news site notes that this appears to be convertible debt funding from 10 investors.

StreamingMedia.com reached out to Zefr press, but didn't get a reply.

Zefr took in $30 million in funding in February 2014, in a round led by Institutional Venture Partners (IVP), with participation from U.S. Venture Partners, Shasta Ventures, First Round Capital, and Richmond Park Partners. At the time, it said it would use the money to build up its sales and marketing teams.

Zefr has raised over $65 million to date.

Zefr started out as Movieclips, a YouTube-based movie trailer network, but changed its name and direction in 2012 when it saw an opportunity to help brands monitor YouTube activity. It sold Movieclips, which consisted of 25 YouTube channels, to Fandango for an undisclosed sum in April 2015. At the time, it had over 7 million subscribers and averaged 200 million views per month.

In September 2015, Zefr introduced BrandID Suite, a visual tool that helps brands decide where to advertise on YouTube. Zefr is based in Venice, California.

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