YuMe Launches ACE, End-to-End Control for Advertisers
Following a trend we've seen from other companies that work in online advertising, video ad company YuMe has announced a system that gives advertisers greater control over the lifecycle of their campaigns. Called ACE for Advertisers, it's built on the ACE technology platform and was designed to lessen the complexity of running an online video ad campaign.
The end-to-end control promised by YuMe measns that advertisers can streamline the process for media planning and buying, ad trafficking, managing creative assets, and serving and optimizing ads. The system also provides analytics to study the results of a campaign. Advertisers can use it to reach online, mobile, and IPTV devices.
"YuMe has done an impeccable job of seamlessly integrating its proven video management platform into existing agency workflows and processes to give agencies greater control over their online video campaigns," says Steve Katelman, director of strategic partnerships at Omnicom Media Group.
The announcement comes as YuMe is evolving its place in the online advertising community. It's refocused its website to highlight video advertising technologies and has created a new corporate logo. The new logo, seen here, shows a monitor emitting three RGB rays, representing YuMe's ability to reach PCs, mobile devices, and connected televisions.
Pre-roll options help drive viewers to Facebook, Twitter, and YouTube campaign pages.
With the relevance targeting tools in Ace for Publishers 3.0, publishers can offer advertisers predictable and safe placement.
Ad company offers iOS SDK, as well as new ad units designed for mobile devices.
Company is showing that shared videos are more effective for advertisers.
After easy integration, publishers can serve ads to Apple's HTML5-only mobile devices.
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