Young Adults More Open to Pirated Video: 54% in U.S. Have Done So
Illegally streaming or downloading copyrighted video is no great challenge, but how many people actually do so? A global research report commissioned by content protection company Irdeto shows that young adults are far more willing to engage. In the U.S., 54 percent of adults 18- to 34-years-old admit to having viewed pirated material. That number decreased to 30 percent for 35- to 55-year-olds, and 13 percent for those over 55.
While the activity is common, Irdeto found that many people who pirate video would prefer to get it through legal means. In the U.S., over 90 percent of those who watch pirated video say they do so a few times a year or less. Irdeto says this shows that when consumers have a variety of legal content available, piracy is less common.
Overall, 70 percent of U.S. adults and 72 percent of U.K. adults said they are unlikely to watch pirated video. That compares with 40 percent in Australia, 40 percent in India, 31 percent in Singapore, and only 9 percent in Indonesia.
"Availability, poor quality, and security issues are deterrents for downloading illegal content,” notes Bengt Jonsson, vice president APAC for Irdeto. “This is a clear message to operators to provide high quality content at the right price."
The survey questioned 4,721 adults around the world. Read the full research for the U.S., U.K., and Asia Pacific (no registration required).
The video industry has learned from the music industry's mistakes: Fight online piracy by offering easy access and affordable pricing.