YouTube Lets Desktop Streamers Go Live Without an Encoder
YouTube announced an important technical change for video creators yesterday that allows them to stream live from their desktop or notebook computer without the use of an encoder. While desktop live streaming on YouTube isn’t new, creators previously had to download and install encoding software or hardware from a verified list. Products that carry the YouTube Live Verified designation are automatically set up for YouTube, capturing the creator's desktop, camera, and microphone.
As of today that step is no longer needed so long as creators are using Chrome, as they can now stream live without using an encoder. YouTube says it will add additional browser support soon. To start a live broadcast, creators need to visit youtube.com/webcam or tap Go Live in their YouTube header. YouTube ran advance tests with select creators who offered live beauty tutorials and product reviews.
In the coming months, YouTube will bring easy live streaming to phones, as well. It will add the ability to create a live stream to camera apps available in select devices from Asus, LG, Motorola, Nokia, and Samsung. YouTube didn't mention adding iPhone support, but said it will expand this ability to other manufacturers through the year by letting them add a deep link in an app. This deep linking currently only works with Android apps.
The audio and video streaming services that replaced YouTube Red are available to more subscribers. Existing customers can keep their rate.
One service becomes two, as subscribers have the choice of a $9.99 per month music plan, or paying $2 more to add ad-free video playback and YouTube originals.
It's important for YouTube publishers to create a great user experience for our viewers, and interactivity can help. Here's a walk-through of how to use YouTube's interactive features.
Live video gets a little more inclusive, as YouTube brings automatic English captioning to live streams. Also, location tags let viewers search by geography.
A report from Openwave Mobility shows that Facebook live video is already more popular in some regions, and buffering is still a major problem.
While it means a greater chance for viewer buffering, the new ultra-low latency setting makes live video interactions with fans more fluid.