Vudu and UltraViolet Let Members Share Movies with 5 Friends

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Online locker system UltraViolet is in need of a little innovation, and movie service Vudu might have found just the ticket. The Walmart-owned Vudu worked with UltraViolet to create Share My Movies, a feature that lets Vudu customers share their libraries with up to five friends.

The feature is free, and was announced by blog post yesterday. Vudu members with UltraViolet accounts can invite friends and family members to share their online movies and TV shows, which can then be streamed to any device. The devices used by invited viewers don't count against the account holder's device limit. Each account can stream up to three videos at the same time, and individual titles can be streamed by multiple viewers at the same time. Invited guests will need their own Vudu accounts.

The feature works with Vudu UV-backed online purchases, as well as DVDs or Blu-ray Disks purchased from Walmart that include an UltraViolet online copy.

Vudu is offering this as a safer alternative to sharing passwords. When members share passwords, guests could potentially make purchases from those accounts. With sharing, however, there's no chance of that.

The sharing feature shares the entire contents of an online library. There's no option to share individual titles. 

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