Vimeo Debuts Subscriptions for Video Creators, Increases Options
Vimeo already offers transactional video-on-demand options for its video creators, and today it adds subscription video-on-demand tools to the mix. The video sharing site introduced a flexible set of subscription tools where creators can set their own price and keep 90 percent of the revenue after transaction fees.
Advanced options in the subscription toolset include the ability to sell in the Vimeo On Demand store or on the site's publisher network. Creators can set up geographic windows so their content is only available in select locations, and can view subscriber totals and revenue in a browser-based dashboard. Creators even have the option to create free trials, publish free episodes, or make bonus content available.
Vimeo CEO Kerry Trainor broke the news that subscriptions were coming in an October 2014 interview with Re/code. She said that subscriptions would debut the next month, so getting the options right must have taken a little longer than she though they would.
This is first phase of Vimeo's subscription plans. The second phase will expand the subscription library with content from bigger brands to better serve niche audiences. "We'll be pulling in some of those bigger brands and creating channels with them," a press representative said. The second phase will come sometime later this year.
Aiming to demystify 360 video creation, Vimeo is offering educational tools to help people get started, as well as a sales channel for monetizing content.
The Share the Screen initiative will provide crucial funding to female-led projects, and will also help with marketing and distribution.
The video sharing site will roll out adaptive streaming support across its platform, a move that will take until early Q1 2016.
Top Machinima creators will sell exclusive content through Vimeo on Demand in exchange for dedicated funding.
YouTube stars are branching out from YouTube, looking for new sources of revenues. Vimeo provides a home for exclusives.
While the plans won't reach consumers for many months, both video sites are looking to monetize the viewing experience.