Vimeo Adds Adaptive Streaming, Expands 4K Availability to All
Vimeo announced that it will rollout adaptive streaming across its platform, no doubt prompting many to wonder what took it so long. YouTube moved from progressive download to adaptive streaming in 2012, after all. Adaptive streaming delivers the best quality stream to every connection, helping avoid buffering delays by moving to a lower-quality stream when necessary.
Vimeo's adaptive streaming includes 4K support, so viewers with strong bandwidth and 4K-capable screens watching 4K videos will automatically get ultra high-definition content. Vimeo is rolling out its 4K player, a process that should be finished early in 2016. Vimeo's iOS and Apple TV players now support adaptive streaming. In the next few months, Vimeo will add it to Roku boxes, Amazon TVs, and Android devices, as well.
Adaptive streaming will work on Vimeo videos hosted both on- and offsite.
While Vimeo is new to adaptive streaming, it's not new to 4K. It updated Cameo, its video editing app for iOS, with 4K support last month. Additionally, Vimeo first offered 4K support to its paid Pro members in December 2014.
“We launched 4K upload support for Pro members last year, and now, as we start to see more widespread adoption of 4K-enabled screens in the market, we’re excited to roll out adaptive streaming across Vimeo,” said Andrew Pile, Vimeo's CTO.
VHX gains a variety of useful features, including the ability to show ads from Google DoubleClick for Publishers and SDKs for creating custom apps.
Aiming to demystify 360 video creation, Vimeo is offering educational tools to help people get started, as well as a sales channel for monetizing content.
The Share the Screen initiative will provide crucial funding to female-led projects, and will also help with marketing and distribution.
Sellers will keep 90 percent of revenue after transaction fees, and can create geographic windows or free trials.
Top Machinima creators will sell exclusive content through Vimeo on Demand in exchange for dedicated funding.
YouTube stars are branching out from YouTube, looking for new sources of revenues. Vimeo provides a home for exclusives.
Vimeo Pro members who shoot and upload video in 4K can now let people download their work in the same 4K resolution.