Viewers Go Short on Mobile Devices, Long on Connected TVs: Ooyala
Mobile video viewing is taking off, and Ooyala's Q2 2014 Global Video Index Report shows just how rapidly: Mobile video viewing has more than doubled in the last year (127 percent) and now counts for more than a quarter of all online viewing (27 percent). Ooyala points out that Cisco predicts mobile video will make up 69 percent of all internet traffic by 2018.
The report looks at connected TV viewing, as well, and finds that living room viewers prefer long-form content. Connected TV viewers spent 81 percent of their time watching content that's over 10 minutes in length. They also spent 65 percent of their time watching content 30 minutes or longer. That contrasts with the video snacking done on mobile devices: Mobile viewers spend 45 percent of their time watching videos 6 minutes or less in length.
Besides showing how screen size impacts viewing, this latest report takes a more lighthearted look at how weather relates to video viewing. Contrasting Boston, Massachusetts, viewing habits on a rainy April week and a sunny June week, the report finds residents watching more videos in good weather, but watching for longer in poor weather. During the rainy week, viewers spent 50 percent more time watching video on their desktop computers. Tablet engagement rose by about 5 percent.
The full report is available for free download (registration required).
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