Video App Ocho Competes With Vine, Instagram Using 8-Second Clips

Article Featured Image

Is there room in the social networking world for another video sharing app? Is eight seconds the ideal amount of time for a shared clip? Ocho has launched in Apple's App Store, and it's creating some buzz: It offers a handful of interesting features that Vine and Instagram lack, and the developers announced a $1.65 million seed funding round that included participation from Mark Cuban.

Ocho will distinguish itself with its lean-back experience, where viewers can watch all the videos in their feed without having to prompt each one. Videos aren't meant to be confined to a small screen: All clips are recorded in a 16:9 resolution regardless of how the phone is held, so they'll play well on TV screens. The app includes six filters to create different moods, and users can add narration after a clip has been recorded. They can also load videos they've already shot and trim to the eight seconds they want to share on Ocho. The app lets users include URLs in their captions, as well as share clips on Facebook, YouTube, and Twitter.

To help get some viewer interest Ocho has created a partnership with Vice Sports, which will create exclusive field dispatches. Ocho is a free iOS download. An Android version will follow in 2015.

Streaming Covers
Free
for qualified subscribers
Subscribe Now Current Issue Past Issues
Related Articles

Giphy Creates an Exit Strategy for Vine Creators to Store Videos

While Vine is no more, its creators are looking ahead with a new live video app called Hype. Streamers can use it to mix video, music, and animation.

Twitter Announces End of Vine, Video Creators Feel the Loss

While Vine's audience wasn't large, it was passionate. The death of the six-second video network leaves a surprisingly large hole in social media.

Instagram's Boomerang App Creates One-Second Looping Videos

With no account to sign into and one-button controls, Boomerang is the simplest video app yet. It creates GIF-like videos intended for sharing.

How Lowe’s and Vine Build Social Video Success

When companies are creative, six seconds is enough time to inform, entertain, and engage an audience. Here's how Lowe's constructs must-watch Vine videos.

Instagram and Vine: Using Short Video to Sell Products

These two social video platforms haven't just attracted millions of users, they've also attracted brands looking for new ways to engage shoppers.

Vine Offers Snack-Sized Videos for Distracted Viewers

Brands such as Trident Gum, Taco Bell, and Rolling Stone are embracing Vine, which does for video what Twitter did for blogging.