Verizon Digital Media Services Purchases UpLynk
Some companies hit the ground running. In January, 2013, UpLynk, which provides simplified live and on-demand HD adaptive streaming for premium partners, came out of stealth mode. It already had a giant win of a customer with Disney/ABC. Today, Verizon Digital Media Services announced that it has acquired UpLynk for an undisclosed amount, adding UpLynk's technology to its portfolio.
UpLynk works by simplifying the process of encoding, storing, inserting ads, and creating analytics for online video, and uses a single adaptive format for all computers and devices. Verizon says that UpLynk's muti-device support will complement Verizon's current end-to-end solutions.
While neither company disclosed the terms of the acquisition, the price may have been modest. Dan Rayburn, Streaming Media's executive vice president and principle analyst for Frost & Sullivan, suggests that the total wasn't that great. "If it was more than a few million, at most, I would be surprised," Rayburn says.
Ralf Jacob, UpLynk's CEO, says “Joining forces with Verizon Digital Media Services is a turning point for UpLynk and we see incredible opportunity to deliver superior video solutions that streamline the complex challenges that content owners face."
In May, ABC became the first broadcast network to offer a live linear video stream, which it did through its partnership with UpLynk.
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Partnering with UpLynk, ABC will stream live broadcast content to authenticated users on its iOS app.
Already in use by Disney/ABC, UpLynk's service works with multiple platforms and connects to existing ad servers.
Premium adaptive streaming doesn't have to be complicated, says UpLink, which offers easy encoding, delivery, and pricing.
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