Unicorn Debuts OnceLive for Streaming Live Mobile Video and Ads
Enterprise video platform Unicorn Media is letting its customers go live. Today, it announced Unicorn OnceLive, a server-side technology for both delivering and generating revenue from live video. Customers can use OnceLive to remove the broadcast ads from live video, replace them with ads targeted on a per-user basis, and then stream the live video to any IP-enabled mobile or OTT device.
OnceLive works just like the company's OnceVOD service does, but for live video streams instead. Broadcasters can insert ads anywhere in the video stream and serve a variety of devices and platforms, including Apple iOS, Android, Blackberry, Roku, Boxee, TiVo, game consoles, and smart TVs. Both technologies integrate with a variety of third-party ad networks, as well as in-house solutions, Unicorn says. Additionally, both offer real-time analytics of both the video and ad performance.
"OnceLive is a game-changer for publishers and broadcasters, allowing them to capitalize on revenue opportunities with live content by enabling them to strip broadcast ads in real time and dynamically replace them with targeted ads on a per-user basis," says Bill Rinehart, the founder, chairman, and CEO of Unicorn. "With our patented technology, content owners can quickly and easily monetize live content for any screen."
Broadcasters that want to stream content and ads to Windows viewers will soon have a new option.
Avoid third-party SDKs and the delays they cause, says Unicorn. OnceUX offers rich features combined with dynamic ad insertion.
Research reveals that Unicorn Media Once is serving MSNBC videos to the iPhone.
Video workflow now includes the ability to stream to Apple devices and measure results.