Save your FREE seat for Streaming Media Connect this August. Register Now!

TubeMogul Report: Evenings Are Primetime for Tablet Viewing

Article Featured Image

Television primetime is also tablet video viewing primetime, says a report from online video media buying platform TubeMogul. Tablet owners make a quarter of their views -- 25.7 percent -- between the hours of 8PM and midnight. Viewing peaks at 10PM for iPad owners, and slightly later for Android tablet owners.

The report examined millions of pre-roll video ad views from TubeMogul's buying platform for the second quarter of 2013. The report's results are intended to show advertisers the best time to reach mobile viewers.

TubeMogul's report compared smartphones and tablets, and found some interesting differences. While iPhone viewing peaks around 8AM and 4PM, it trails off in the primetime hours. Android smartphones, however, which typically have larger screens, follow the same pattern as tablets: viewing increases in primetime hours and peaks around 9PM and 10PM.

Day of the week also matters for mobile video viewing. TubeMogul found that Monday, Tuesday, and Wednesday have the fewest views, while Thursday, Friday, and Saturday have the most. Thursday is the biggest day of the week for mobile video viewing, getting 17.0 percent of all views.

To read the full report, including click-through and completion rates by country, download "Is There a Mobile Video Primetime in the United States?" for free (registration required). 

Streaming Covers
for qualified subscribers
Subscribe Now Current Issue Past Issues
Related Articles

TubeMogul Files for IPO, Aims to Raise $75M

Big money public offerings and acquisitions continue to dominate the online video ad market, with TubeMogul the latest.

TubeMogul Offers Free Video Viewability Reports for All Ad Buyers

Using open source technology that it created, TubeMogul lets all advertisers know if their videos have a chance of being seen.

TubeMogul and Resonate Partner to Offer Values-Based Ad Targeting

Brands can achieve higher completion rates by understanding the motivations that drive its viewers.

TubeMogul Launches BrandPoint for Planning Video Ad Campaigns

Online video ad buying gets closer to TV ad buying with this self-service tool.

TubeMogul Raises $10M in Second-Round Series C Funding

As part of its Asian invasion, TubeMogul opens an office in Beijing and grows its Singapore and Sydney offices.

TubeMogul Opens Office in Japan, Announces $1.24M in Financing

Partnerships with investors DAC and Omnibus will let TubeMogul bring real-time bidding and advanced targeting to buyers.