TidalTV Launches Mobile Video Advertising
Online video advertising company TidalTV is launching a mobile video advertising program today, letting marketers and advertisers plan multi-screen campaigns. TidalTV is offering advanced targeting as a differentiator, letting brands control who sees their ads, as well as when and where those ads are shown.
TidalTV will help advertisers reach a growing mobile audience, noting a Nielsen report that says mobile phone-using Americans watch approximately 3 hours and 37 minute of mobile video each month. The combined TidalTV platform will let advertisers balance mobile and online video delivery to reach their campaigns' target audiences at scale.
"Through the development of a device-agnostic video advertising platform, we are enabling advertisers to achieve cross-channel targeting, optimization, management, and reporting of a campaign with the scale and sophistication today's marketers are looking for as they allocate more of their budgets to digital and mobile advertising," says Kevin Haley, chief scientist at TidalTV.
One client of the new offering is Media Contacts, which is partnering with TidalTV to serve multichannel mobile and online video for Amtrak.
"The ability to seamlessly manage the reach and performance of a client's video efforts across multiple screens is extremely valuable," says Adam Kasper, executive vice president of digital investments at Media Contacts. "We are leveraging this innovative platform to more effectively achieve Amtrak's marketing objectives."
Online video advertising research shows that click through performance can vary widely by age, content, daypart, and more.
Successful fundraising round will let online video ad company expand internationally.
Combining the two company's talents leads to more ads being seen by the right people.
Comcast Interactive Capital leads a $16 million Series B funding round in TidalTV, which will use the investment to improve its technology and move into television and mobile.
Tues., Feb. 16, by Troy Dreier