TV Remotes Soon to Have Netflix Button

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Take that, Apple TV. In a sure sign that Netflix is becoming the standard for streamed TV content, Netflix announced that several consumer electronics companies will soon place Netflix-branded buttons on their remote controls for Internet-connected TVs, Blu-ray disc players, and other living room devices.

Companies that will offer a Netflix button on Blu-ray player remotes include Best Buy (for its in-house Dynex brand), Haier, Memorex, Panasonic, Samsung, Sharp, Sony, and Toshiba. For Internet-connected TVs, Sharp, Sony, and Toshiba will include Netflix buttons. In addition, remotes for the Boxee Box, Iomega set-top boxes, and Roku boxes will also offer a Netflix button.

"For members who want even more convenience when instantly watching TV shows and movies streaming from Netflix, the answer is about to be right in their hands," says Netflix's chief product officer Neil Hunt. "No more turning on the TV, going to a home screen and searching for the Netflix icon. With the Netflix one-click remote, it's simply a matter of pushing the Netflix button to instantly watch any of the vast selection of TV shows and movies available to stream from Netflix."

Netflix says there are currently more than 250 Netflix-ready devices on the market, and more than 16 million subscribers in the United States and Canada using them.

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