TCL Will Create First Roku-Licensed 8K TV, Coming This Year
Roku and TCL announced that TCL will create the first 8K Roku television, which will go on sale sometime later this year. Roku is creating an 8K hardware reference design, which TCL will be the first to use. The companies didn't offer details on screen size or price.
Roku also announced it's expanding its 4K and HDR reference design by adding far-field microphones for voice input. Roku first created its TV licensing program in 2014. TCL is now the second largest maker of connected TVs in the U.S., notes Chris Larson, TCL's senior vice president.
“Together TCL and Roku have delivered millions of smart TVs to consumers across North America that they love to use,” says Chas Smith, general manager for Roku TV and Players. “In designing and delivering 8K TCL Roku TVs we will reach new heights by offering beautiful picture quality combined with America’s number one TV streaming platform.”
In related news, five display companies announced the formation of the 8K Association, with the goal of promoting 8K TVs and content, as well as helping educate consumers about 8K offerings. Its founding companies are AU Optronics, Hisense, Panasonic, Samsung Electronics, and TCL.
“The newly founded 8K Association will help drive the introduction of 8K technology in the North American and world market,” Larson notes.
With higher-quality source material, new forms of content can take shape, from top-shelf VR to immersive live event viewing, as home TVs morph into giant, modular, wall-sized viewing platforms.
Set-top box users will get access first, followed by Roku TVs. On mobile, the Roku iOS app can now view The Roku Channel.
Though 4K is just becoming mainstream, cutting-edge technology pundits and some vendors are already pushing higher resolutions like 5K and even 8K. But it's far too early to be talking about resolutions beyond 4K for production and infrastructure, much less for consumer use.
Previewed at CES, the first Roku connected TVs are almost here. Hisense and TCL give specs, availability, and pricing info.
Blackmagic, FotoKem, Sony, Red, and other are not only showing off 4K solutions at NAB. They're also beginning to talk about 8K, which Japan's NHK plans to move to within a decade