▼ Scroll to Site ▼

Starz, YouTube Red Enter Top 10 for OTT Subscriptions: Parks

Article Featured Image

The latest tally of the most popular over-the-top (OTT) video services in the U.S. has been released by the researchers at Parks Associates, and it shows Starz and YouTube Red making big moves. Neither service was in the top 10 last year, but they now come in at 6 (Starz) and 7 (YouTube Red).

If 2 services entered the top 10, that means 2 fell out. WWE Network and Crunchyroll fell off the list.

The top spots are held by Netflix, Amazon Video, Hulu, and MLB.TV, just as they were last year, in the same order. Notable moves include Sling TV falling from 6 to 10, and HBO Now jumping from 7 to 5.

Here's the complete top 10 for 2017:

  1. Netflix 
  2. Amazon Video (Amazon Prime) 
  3. Hulu (SVOD) 
  4. MLB.TV 
  5. HBO Now 
  6. Starz 
  7. YouTube Red 
  8. Showtime 
  9. CBS All Access 
  10.  Sling TV

As the OTT market matures, Parks points out that operators and OTT services increasingly work together on bundled offerings and promotions. One-third of U.S. homes with broadband connectivity subscribe to multiple streaming services. The total market includes over 200 video services.

“All of the top services in the U.S. market are rapidly adding subscribers, and we are seeing the market overall continue to grow," says Brett Sappington, senior director of research for Parks Associates. "Over the past year, we have seen the number of U.S. broadband households subscribing to OTT video services jump from 63 percent to 69 percent. At the same time, the number of households with 3 or more subscriptions has also increased. So, more money is flowing into the market overall and into services beyond Netflix, Amazon, and Hulu.”

For comparison, see Parks Associates' lists from 2016 and 2015.

Streaming Covers
Free
for qualified subscribers
Subscribe Now Current Issue Past Issues
Related Articles

People Who Watch More Alternative Video Watch Less Pay TV: Parks

Young people who post videos to online platforms and spend a lot of time watching shared content are less likely to opt for paid services.

Global OTT Subscription Market to Grow to Over 400M by 2022

The number of broadband-enabled households with an OTT subscription will grow to 265 million by 2022, with many taking multiple subscriptions.

Household Video Budgets Dropping, Multiplatform Viewing Is Down

U.S. viewers are cocooning in front of their TVs, spending less at movie theaters and streaming more to their televisions.

Pay TV Meets OTT: 1 in 5 Get Streaming Service Through Pay TV

Parks Associates data shows that 21 percent of pay TV customers subscribe to a streaming service through their account.

Shift From Live Linear TV Viewing Is Increasing, Says Parks

Younger viewers especially get much of their live video from online sources. Pay TV customers need to shift their offerings to stay relevant.

Unlimited Data No Longer Gets Mobile Subscribers to Change Plans

While mobile video viewing is on the rise, unlimited data plans no longer get subscribers to switch. Carriers now offer OTT services as extras.

Netflix, Amazon, Hulu Leading in OTT Subscriptions, Finds Parks

Sling TV makes a big jump in the top 10, but skinny bundles in the works from DirecTV and Hulu are certain to shake things up.

One-Quarter of Millennial-Led Households Are OTT-Only: Parks

Young adults show a greater-than-average preference for streaming video services, and are less likely to have pay subscriptions than older adults.

OTT Services Show High Churn Rates, Finds Parks Associates

U.S. viewers are testing the waters, sampling streaming video services quickly then moving on to try something else.