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Sorenson Launches Squeeze 8: Adaptive Bitrate, GPU Acceleration

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Sorenson Media introduced the latest version of its popular video encoder today with the release of Squeeze 8. Improvements include greater adaptive bitrate support, x264 support, enhanced GPU acceleration, and integration with Sorenson Squeeze Server. In addition, Sorenson will offer a lite version for smaller needs and budgets.

Recognizing the importance of adaptive bitrate encoding, Squeeze 8 adds encoding to Adobe Dynamic Streaming and Microsoft Smooth Streaming, joining the Apple HTTP Adaptive Streaming already available. The adaptive presets create all necessary segments and group them into folders.

Squeeze is also getting out early on the x264 codec and adding support. The program offers a user interface with controls for 48 encoding parameters.

Sorenson Squeeze 8 offers GPU acceleration with the NVIDIA CUDA architecture. The integration with Squeeze Server works with cloud and local versions, letting users save time by offloading encoding jobs and freeing up their computers. 

With this release, Squeeze is available in two editions: standard and lite. The standard Squeeze 8 lists for $599, while Squeeze 8 Lite lists for $199. The lite version offers the same user interface, but users can only encode a single file at a time and there's no adaptive bitrate support. 

"Sorenson Squeeze 8 Lite brings the power of Squeeze encoding to a larger population of users at a significantly reduced price," says Randon Morford, Squeeze product manager. "As video consumption continues to grow exponentially online and across a multitude of mobile devices, we recognize there is a growing segment of users who want and need the ability to easily publish the highest-quality video online, but who do not need the full features an enterprise or broadcast professional might need."

Check back soon for our hands-on review of the program.

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