Smartphones, Tablets to Double Video Consumption in 2013: Ooyala
Ooyala released the latest installment of its quarterly Global Video Index, which again charts the rise of mobile devices for video viewing. This second quarter 2013 report shows that smartphones and tablets are on track to double their share of streamed and downloaded video for 2013. Mobile devices accounted for 13 percent of all online video viewing by June 30, 2013; that compares to 8 percent at the end of 2012.
Mobile viewers aren't only watching short clips, but are increasingly using them for long-form premium content. The Ooyala report shows that smartphone owners spent over half of their video-viewing time watching content that was longer than 10 minutes, and one-fifth of their time watching video that was over an hour long.
The report also charts the importance of live online video, which is far more engaging to mobile and desktop viewers. Smartphone and tablet owners watched live content for nearly twice as long as they watched on-demand video. That engagement ratio is even more striking on desktops and notebooks, where people watch live content for 15 times as long as they watch on-demand video.
Download the full report for free (registration required).
With the NextTV Summit underway (not to mention the IBC exhibition), Ooyala had a few other announcements to make. It debuted a mosaic player at the NextTV Summit that lets publishers stream five on-demand or live streams to multiple devices at once. The company is pitching it for multi-camera sports events, streaming experiences where viewers can choose from different videos, or video ads that don't interrupt a live stream. Ooyala's mosaic player will debut on desktops and notebooks, followed by smartphones and tablets. The company will offer it to select customers later this year.
Finally, Ooyala announced that it is providing streaming for four online kids channels from U.K. satellite TV company CSC Media: Tiny Pop, PopGirl, KixTV, and Pop. Ooyala will also offer video management, analytics, and monetization solutions.
Also, Ooyala releases Q4 2013 Global Video Index, charting the rise of mobile viewing and long-form sports content.
A full 10 percent of all online video plays now come from mobile devices, and mobile viewers enjoy long-form content.