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Smart TV Sales to Grow Rapidly, Says in-Stat

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While TV manufacturers have been busy pushing the current wave of 3D TVs and connected TVs, there's been doubt that consumers want to upgrade their televisions and are enticed by the new products. Research by In-Stat, a tech market intelligence company, suggests that connected TV sales will grow rapidly in the next few years.

In looking at the area, In-Stat considered more than living room TVs, but also devices that are connected to the Internet and include software for reaching video and audio content providers like Netflix, Amazon VOD, Pandora, and YouTube.

We'll see many more smart TV apps over the next five years, In-Stat predicts, and Web-enabled CE device shipment will grow six-fold to 230 million installed units by 2014. Most of these sales will be in North America and Europe.

"Consumer adoption of online applications, using Web-enabled CE devices, will be regionalized, or in some cases, country-specific," says Keith Nissen, principal analyst at In-Stat. "For example, in China, there is very little licensed video entertainment content available for delivery over the Internet. In contrast, the availability of online video entertainment in Europe and North America is expected to grow substantially over the next five years. The primary markets for Web-enabled CE devices will correlate to where online video is also available."

In-Stat finds that nearly 70 percent of DTVs will be network-enabled by 2014, but many of those won't be Web-enabled. Network-enabled devices can connect directly to the Internet or a home network; Web-enabled devices have to deliver IP-based video either on the device itself or on a separate screen, the report explains. It adds that the "vast majority" of Blu-ray disc players will be both network-enabled and Web-enabled.

The full report, The Global Market for Web-Enabled "Smart" CE Devices, is available for $3,495. It covers digital TVs, DVD and Blu-ray players, over-the-top set-top boxes, video game consoles, DVRs, network storage devices, and pay-TV set-top boxes.

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