Sling TV Offers Limited Discount for Dissatisfied Taxpayers
In an effort to drum up a few new subscriptions, skinny bundle service Sling TV has launched a sales promotion pegged to tax day. Noting that the average American will receive a refund $170 smaller than the year before, Sling TV is taking 40% off service for new customers for three months. Sling TV's Orange and Blue packages will go for $15 per month each, while both together go for $25 per month. Any extra packages on top of that will sell for the standard price. It's a decent offer for those who want to try out Sling. Just remember to mark the end of the three-month sale period on a calendar, because the packages go back to $25 each for Orange and Blue or $40 for the combined set after that.
Sling Orange includes over 30 channels and Sling Blue over 40. Cloud DVR service is a $5 per month extra.
Sling TV isn't the first OTT service to experiment with price changes. In January Hulu announced it would drop the price for its SVOD service by $2 per month (from $7.99 to $5.99) while raising the price of its skinny bundle by $5 per month (from $39.99 to $44.99).
The new format will show an overlay ad over part of the screen when a program is paused, and is currently in beta testing.
Dish Network's live streaming service tackles mass personalization and aggregation in an effort to create something viewers can't get anywhere else.
A recent price hike by Netflix could have consumers reevaluating their OTT spending. By lowering costs, Hulu helps avoid churn.
With the addition of Sling TV to its beta program, Comscore gets a view on addressable video ad performance.