September Video Rankings: Microsoft Surges, Facebook Falls

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The nation stayed inside a little more in September. The video rankings for September are available, thanks to digital measurement company comScore, and 182 million U.S. Internet users watched an average of 19.5 hours of video that month, up from 18 hours in August. That came from 39.8 billion viewing sessions.

The top ten video sites didn't change in September, although their order shifted. Google (which includes YouTube) and music video site Vevo were again numbers one and two. Google sites counted 161.4 million viewers who watched an average of 378 minutes of video each. That's a slightly lower number of viewers than in August, but they watching for a longer time. Vevo had 57.3 million viewers (a decline of 5 million) watching an average of 60.2 minutes.

Those two were followed by Microsoft sites (54.0 million), Viacom Digital (53.4 million), and Facebook.com (50.0 million). Microsoft showed a strong gain from August (when it was in fifth place), while Facebook tumbled from its number three spot. Completing the top ten were Yahoo sites, AOL, NBC Universal, Turner Digital, and Hulu.

Hulu is again the ad leader, however, showing 1.0 billion ads to 38.2 percent of the U.S. population, averaging 8.8 ads per viewer. That's a gain from August. Tremor Video, which has been showing impressive growth, came next with 811.0 million, followed by Adap.tv (803.4 million), BrightRoll (665.0 million), Specific Media (592.7 million), TidalTV (358.0 million), Auditude (343.7 million), Undertone (336.7 million), SpotXchange (329.4 million), and CBS Interactive (280.5 million). TidalTV and Auditude showed declines, while Viacom and Microsoft sites fell off the top ten (replaced by Undertone and CBS Interactive).

Once more, Vevo was the most popular YouTube partner channel, followed by Warner Music, Machinima, Maker Studios, and Demand Media.

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