Reuters Launches YouTube Channel
YouTube is seeing new channels launch everyday, thanks to its push for original content partners, and one of the latest is Reuters TV. The channel will offer 10 programs devoted to news and analysis, and will cover breaking events, finance, politics, technology, and special investigations.
Reuters has chosen an editing style for its online videos that looks more at home on the web and should appeal to younger viewers. It carefully doesn't mimic the look of traditional TV news. Channel videos will also be used on Reuters.com.
"This deal with YouTube gives Reuters a way to showcase our collection of talented journalists and compelling video from around the world," says Dan Colarusso, global head of programming at Reuters. "It will offer unique insights and images that other media companies simply can't match."
This is the biggest news channel among YouTube's push to create new content channels. Having Reuters among its lineup shows the leading video site as more than just a destination for quick entertainment. The Reuters website gets over 40 million unique visitors each month.
Also recently launched is the Young Hollywood Network, a YouTube channel that focuses on exclusive sit-down interviews with buzzed-about young celebrities.
At every tick of the clock, YouTube gets another hour of uploaded material.
YouTube's top channels would rank in the top 20 television channels, says company VP of global content
Current events such as the earthquake in Haiti are driving traffic to news sites in unprecedented numbers, leading to renewed interest in charging for news video online.
Tues., Jan. 19, by Tim Siglin