-->

Quibi, T-Mobile Announce Partnership, Although Details Are Scarce

Article Featured Image

The upcoming short-form video service Quibi announced that it will partner with T-Mobile for its April 2020 launch, although it didn't spell out what that means. The service, which will go for $8 per month ad-free or $5 per month with ads, will be available to customers of other carriers, Variety reports. It seems likely that that T-Mobile customers will get either free or reduced-price access.

News 2Quibi, which was founded by Jeffrey Katzenberg and has Meg Whitman as CEO, has already attracted a sizable talent pool and significant advanced ad sales. This week, news broke that TMZ, The Weather Channel, E!, and Rotten Tomatoes will all contribute content for Quibi's Daily Essentials, a curated mix of news and timely information. Weather info will be available each day, while TMZ will deliver fresh show business news twice each weekday, mornings and afternoons. E! and Rotten Tomatoes are creating shows that will air each weekday.

“Quibi will deliver premium video content for millennials on a technology platform that is built exclusively for mobile, so a telecommunications partner like T-Mobile, with their broad coverage today and impressive 5G road map, is the perfect fit,” said Whitman of the T-Mobile announcement.

Meanwhile, T-Mobile is making news of its own, as it received FCC approval this week to merge with Sprint.

Streaming Covers
Free
for qualified subscribers
Subscribe Now Current Issue Past Issues
Related Articles

Quibi Sells $100M in Ad Inventory Well Ahead of April 2020 Launch

The mobile-only short form video network announced it has already taken in $100 million in upfront ad sales by selling category exclusives to major advertisers.

Verizon Closing Go90 in July, Ending Nearly Three-Year Run

Serving videos to mobile-first teens seemed like an easy money grab, but Go90 is the latest in a long line of platforms to never find an audience.

Go90 Becoming Part of Oath, Focusing on Multi-Platform Delivery

With Oath focused on distribution at scale and building an audience across platforms, a standalone video service just didn't make sense.

Season Two of Go90's Streaming Hit MVP Plays in the Big Leagues

There are some major sports stars on Go90 series MVP—including New England Patriot Rob Gronkowski, one of the show's producers—but they're not the ones throwing pitches.