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Pinnacle Systems Acquires Software Effects Maker Hollywood FX

Pinnacle Systems (http://www.pinnaclesys.com) announced that it has acquired Salt Lake City-based Synergy International, makers of Hollywood FX software for video content creation.

Hollywood FX software consists of plug-ins that enhance the special effects capabilities of popular video editing software including Adobe Systems, Apple, Avid, Discreet, Media 100, Panasonic, and Sony.

"Pinnacle Systems has established itself as a leader in the video special effects market, and the completion of this acquisition is an important step in offering a greater software library of digital video effects to the market," said Ajay Chopra, VP Desktop Products Group of Pinnacle Systems Inc."The combination of the company's easy-to-use products and high-quality digital video technology provides new applications for our customers. HollywoodFX.com website offers a convenient way for our customers to shop on-line for just the "look" they want when they need it, and expands on our e-commerce efforts," Chopra added.

Hollywood FX says they were "delighted to join Pinnacle. "With Pinnacle's worldwide distribution, key partnerships and marketing expertise, we expect to create more awareness and demand for our software effects solutions and services for a wider array of customers," said Steve Gregerson, co-founder and marketing manager of Hollywood FX.

Hollywood FX operations will become part of Pinnacle Systems' Desktop Products organization and continue to be based in Salt Lake City.

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