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Piksel Mosaic Promises 'Hyper-Personalization' on Every Device

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Breaking through the noise of IBC is a challenge, but video solutions company Piksel accomplished it with Mosaic, which it announced this weekend. A proof-of-concept application, Piksel Mosaic promises to bring "hyper-personalization" to the viewer, by offering content suggestions tailored to the time of day, the location of the viewer, and the device used.

Surfacing worthwhile content without overwhelming the viewer is a challenge for operators, as broadcast and online offerings continue to expand. Mosaic brings all content sources together in a single app, using a modern tile-based interface no matter where the app is installed. It learns what the viewer wants to watch and when for every device. As the user's viewing habits change, Mosaic learns and adapts. Piksel describes it as an all-encompassing ecosystem that offers access to video content, social media accounts, email, and other personal information on any connected device through a single access point. For content owners and distributors, it means deeper viewing engagement and increased advertising opportunities.

“Context is now driving a user’s content choices and our customers must respond to this by offering services which are tailor-made for the individual," said Ralf Tillman, chief strategy officer for Piksel.

While Mosaic is still at the proof-of-concept stage, it won the Newbay Media Best of Show award from TVBEurope. 

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