▼ Scroll to Site ▼

Personalization is Key to Higher VOD Sales, Says Digitalsmiths

Article Featured Image

TV metadata specialist Digitalsmiths has just released a white paper on how pay TV operators can increase revenues without raising costs. Revenue from pay TV services is showing signs of slowing and may decline by 2014, says the white paper "Personalized Video Discovery:?Best Practices for Optimizing Revenue Streams." The average U.S. home spends a low $4 per month on video-on-demand content, and that's where growth can occur, the paper suggests.

Personalization can help raise that figure, asserts Digitalsmiths. It lists six areas -- search, recommendations, browsing, social popularity, and mood-based recommendations -- as areas that can be improved with personalized content. Only four percent of viewers know what they want to watch when they sit down in front of their televisions, the paper says. Personalized content helps the rest find programming their like faster.

Besides pointing out areas to improve, the white paper offers best practices to increase satisfaction and engagement. Offer multiple discovery methods, for example, it says. The services should also be powered by rich, deep data, and include a business rules engine that providers can use to control the output of search results. The solution also needs a flexible and scalable framework that will be able to integrate with future vendors.

Download the full white paper for free from Digitalsmiths.

Streaming Covers
Free
for qualified subscribers
Subscribe Now Current Issue Past Issues
Related Articles

Digitalsmiths Announces Unified Data Service for Metadata

Ban the data silos and group various types of metadata together. Digitalsmiths offers a future-forward solution.

Digitalsmiths Adds Custom Search Results and Recommendations Tool

Business Rules Engine lets content providers selectively promote content to targeted groups of viewers.

Digitalsmiths Drives Microsoft Movies

Metadata masters break down movies to create uniquely targeted user experiences in Microsoft Silverlight Enhanced Movies for Paramount Digital on Windows Phone 7

Digitalsmiths Acquisition Fills Out Metadata Portfolio

The combined company's offerings will service film, news, sports, and television.

Front Porch Digital Moves Online with DigitalSmiths

By building on DigitalSmiths' VideoSense, Front Porch Digital is pushing its "three M"—migrate, manage, market—strategy into the realm of online video