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Ooyala and Microsoft Announce Partnership for IP Video Services

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It's the week before the NAB conference in Las Vegas, Nevada, and the big announcements have already started. This morning Ooyala announced that it has created strategic partnerships with Microsoft to "develop, promote and accelerate the deployment of next-generation IP video services." One partnership will combine Microsoft Azure Media Services with Ooyala's software-as-a-service (SaaS) distribution, analytics, and monetization tools. The two companies have also created a sales and marketing partnership intended to drive standardization for personalized TV services.

The first arrangement combines Microsoft Media Services with Ooyala's video delivery and analytics. Customers will be able to use Media Services for ingest, transcoding of live and on-demand video, repackaging, and content protection. Ooyala offers multi-screen delivery and rich analytics. Thanks to the partnerships, Ooyala says the two companies can help any size customers create hybrid systems that connect to existing video infrastructures, and build end-to-end video workflows. Ooyala is now a preferred online video provider for Microsoft, while Microsoft is Ooyala's preferred public cloud provider.

Ooyala is also releasing its Q4 2013 Global Video Index today. This report highlights the rise in mobile and tablet viewing, as well as the rapid growth of sports viewing on all devices. Time spent watching video on tablets and smartphones rose 160 percent year-over-year since the fourth quarter of 2012, the report finds. Also, sports viewers are watching long-form video: sports viewers on mobile devices spent 62 percent of their time watching content longer than 10 minutes. By 2016, half of all online viewing will come from mobile devies and tablets, the report predicts. The report is available for free download (registration required).

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