-->

Ooyala Promises Faster Performance With HTML5 Video Player

Article Featured Image

Oolaya debuts its HTML5 video player today, which will provide the same experience for viewers on desktops and mobile devices. Performance is a key reason for the update: The online video platform (OVP) says this player is light and fast whether customers are streaming on-demand or live video. It supports both HLS and DASH for live.

Speed isn't the only perk here, as this player offers two types of customization. Customers can modify the look of the player to match their brand, and can customize the content it suggest using Ooyala Discovery. Those recommendations can be based on viewing patterns, location, device, or time of day. Ooyala notes that some customers have seen 40 percent increases in engagement using Ooyala Discovery recommendations.

The player's open framework lets customers take advantage of plug-ins for major ad servers. They can connect with Ooyala Pulse, FreeWheel, Google DFP/IMA, and LiveRail. The player supports the VAST 2.0 and 3.0 and VPAID 1.0 (for IMA) and 2.0 standards without requiring Flash or multiple versions. The framework also lets customers integrate with analytics services such as ComScore, Omniture, Google Analytics, Nielsen, and NPAW.

"The new Ooyala player gives the reliability and customization our customers demand, with an open and modular framework to plug in business-critical services," says Jonas Flodh, senior director of global product management for Ooyala.

The new Ooyala video player

Streaming Covers
Free
for qualified subscribers
Subscribe Now Current Issue Past Issues
Related Articles

Ooyala Report Compares Subscription and Ad-Based Video Services

Viewing patterns vary greatly between SVOD and AVOD services, but the real differentiator is the length of the video being watched.

Video Publishers Expand With Social Platforms, Finds Ooyala

With 8 billion daily video views, social networks like Facebook and Snapchat are too big to ignore, but they threaten to reduce website value.

Ooyala Debuts Flex, a Logistics Solution for Video Production

Formerly known as MioEverywhere, Ooyala Flex helps shepherd broadcast and online video assets through the production process.

Mobile Video Increases, But Can Networks Keep Up, Asks Ooyala

Young adults especially are choosing to watch videos on their phones. With mobile video viewing still rising, will 4G networks show the strain?

Connected TVs the Choice for Longer Content, Finds Ooyala Report

When watching long-form streaming video, people prefer the biggest screen in the house. Connected TVs see big growth in the latest video index.

Ooyala Discovers Which Cities Stream the Most NFL Football

Sports is leading the way in live and on-demand video streaming, but which markets are the most invested in their teams? Ooyala crunches the numbers.

Companies and Suppliers Mentioned