Save your seat for Streaming Media NYC this May. Register Now!

Ooyala Offers Advanced Targeting with Facebook Integration

Article Featured Image

Online video platform Ooyala has announced the release of custom analytics that work with Facebook Connect. Publishers that use Facebook's sign-in system can now take advantage of Facebook's user data to get a detailed look at their viewers and target exact demographics.

The full name of the offering is Custom Analytics with Business Dimension Reporting, and it allows publishers to drill down into their data to see how different groups compare. Ooyala suggest they might compare audience segments like male and female, New York and California, or anime-lovers and drama-lovers. Using Facebook Connect data, publishers can track detailed demographic and psychographic statistics.

According to Bismarck Lepe, president of product and cofounder of Ooyala, the long-term goal is to open up analytics tool and make it more of a flexible business intelligence tool.

"Online, panel data is dead. In a connected world, it's all about real data that is produced in real-time. The future of targeted video campaigns will revolve around making analytics much more actionable and personalized. Our Custom Analytics offering and Facebook integration marks the beginning of this evolution," says Lepe. He estimates that over 10 percent of online video viewers are signed on to Facebook Connect.

Collected data is based on tags, rather than identifiable information, so user privacy is protected.

Streaming Covers
for qualified subscribers
Subscribe Now Current Issue Past Issues
Related Articles

Ooyala Report Shows Video Engagement and Viewing Time Increasing

People are tuning in for longer online videos, says an Ooyala report, bringing an opportunity for more mid-roll video ads.

Ooyala Debuts Content Discovery Technology, Drives More Views

Engine will bring personalized video recommendations to all customers, increasing views and engagement.

Video Plays on Tablets, Phones, TVs Doubled in Q4, Says Ooyala

Video Index finds that tablet viewers are more engaged than their desktop counterparts.

CES 2012: Ooyala Brings Content to Smart TVs with Panasonic

Publishers can distribute to Panasonic's VIERA Connect smart TV platform using Ooyala's Universal Syndication solution

iPad Destroys Android for Tablet Video Views, Says Ooyala

Tablet owners watch videos for longer and complete them more often, says new report.

Facebook Panel Points to Demographically Targeted Success

Streaming Media West session highlights companies setting up shop on the social network.

Ooyala Offers Social Video Platform for Facebook

Content owners can now rent or sell directly to Facebook's 750M monthly visitors.

Ooyala and Adobe Partner for Video Content Protection

Publishers can combine Ooyala's analytics with Flash Access monetization and security.