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Ooyala Learns a Lesson from YouTube

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You're already doing it, says Ooyala, so let us make it a little easier for you.

The online video platform, which emphasizes analytics and monetization, looked at what its customers were already doing with online video and found that over 60 percent were embedding YouTube videos on their sites. While YouTube is an ideal source of free content and free syndication for a lot of sites, Ooyala thought it could improve the embedding process and help customers get more useful information.

Starting today, Ooyala's Backlot video management console gains the ability to import YouTube videos. Customers can run a search for videos directly from the console's Manage tab. They can't preview video from the Backlot, however, so they'd better know exactly which videos they're looking for ahead of time.

Once they've imported video, they can create their own custom player so the results blend in with their site, as well as add their own metadata. They can also track each video's performance, a huge feature not available when simply embedding videos from YouTube. Clients can manage start and stop dates for videos, and create regions where each video will be shown.

If clients load videos they've created and are simply hosting on YouTube, they can show ads on those videos. To satisfy YouTube's terms of service, they'll have to provide a written statement to their Ooyala representative that they own the videos.

"The ability to manage YouTube videos inside Ooyala gives our publishers access to the world's largest repository of short- and long- form video, improving the content experience they've created on their own site and creating more monetization opportunities," says Bismarck Lepe, co-founder and president of product at Ooyala.

The YouTube management features is now available to all Ooyala customers, and is free until May 31st.

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