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Ooyala Announces AppStudio for Multi-Platform OTT Video

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Online video platform Ooyala is announcing AppStudio today, which it calls a turnkey solution for creating multi-platform over-the-top (OTT) video apps. When it launches next month, it will let Ooyala customers create iOS, Android, browser-based, Roku, Apple TV, Chromecast, and Fire TV video apps in days (how long those apps take to get approval from the various app stores is beyond Ooyala's control).

"At the heart of AppStudio is a core set of templates that we've found are really good templates that customers can use to get up and running," says Belsasar Lepe, Ooyala's co-founder and senior vice president of product and solutions. "All that you have to do is configuration."

Ooyala worked with Massive Interactive, a multiscreen video solutions company, to create the offering. AppStudio goes beyond building apps, offering backend services that help content owners monetize their libraries. Massive Interactive's Massive HALO technology provides user registration and offer management tools, while Ooyala powers video management, delivery, personalization, and content recommendations. The backend also includes performance metrics from Ooyala IQ, quality-of-experience metrics from Nice People at Work, and behavior metrics from Google. Apps made with AppStudio work with any VAST-compatible ad server.

"It's not just about being able to create apps," Lepe says. "It's about having something that works very well within the context of a broader syndication or content distribution workflow."

Ooyala is working on adding support for other platforms in the future. Microsoft Xbox will likely come next.

IBC attendees will be able to get a first-look at AppStudio in Amsterdam. While the product won't be on the market until later in September, Lepe says there's room for a few more early adopters to help test it out. AppStudio and its backend services will be sold as an ongoing service to Ooyala customers. Contact Ooyala sales for a price quote.

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