Online and Mobile Ad Networks to Clear $5.64B in 2011: AccuStream
According to an interdisciplinary sector report created by AccuStream Research, online and mobile ad networks serving platforms and exchanges will take in $5.65 billion in gross video media spending for 2011.
That figure comes from a report entitled Online and Mobile Video Ad Networks and Platforms: Operations Analysis, which looks at each sector individually and the currents connecting them. The report sells for $2,895.
Mobile video impressions will make up 7.9 percent of the total inventory, says the report, generating 18 percent of total billed mobile media.
Online video ad networks, it projects, will clear 340 billion impressions in 2011.
The report analyzes data from Audience Science, Blinkx, Brightroll, Tremor Video, YuMe, SpotXChange, TidalTV, TubeMogul, Collective, Adap.tv, Liverail, adBrite and others.
Two weeks ago, AccuStream debuted a similar report, Video Advertising Networks, Serving Platforms and Exchanges 2007 - 2014, which looks at the prospects for video ad networks, media-serving platforms, auctions, and exchanges, projecting $1.4 billion in CPM share and transaction and fee-based income in 2011, as well as a 67.5 percent annual rate of growth. That report includes data on Eyewonder, Pointroll, MediaMind, FreeWheel, Limelight MMP, and Google's DoubleClick. It sells for $2,895.
Report finds that in-page video spots lead the pack, followed by pre-roll advertising.
It's good news for the online video industry, but bad news for the average viewer: a FreeWheel study finds that longform video viewers will tolerate multiple ad breaks.
With its proprietary database and server log data from major CDNs, AccuStream iMedia Research has been reporting on streaming since 1991.