▼ Scroll to Site ▼

One-Fifth of U.S. Broadband Homes Have Set-Top Boxes, Says TDG

Article Featured Image

Set-top boxes, such as Roku and Apple TV, are now in 21 percent of U.S. broadband-enabled homes (16 percent have one set-top box, while 5 percent have multiple), reports TDG. In early 2014, only 13 percent of homes had a set-top box.

The devices are most popular with adults between the ages of 25 and 44, where they have a 29 percent penetration. Set-top boxes are less popular with younger adults (18- to 24-year-olds) who are more likely to stream online video through a game console. The data comes from The In-Home CE and Home Networking Ecosystem, 2015, a 44-page report created by TDG.

Coincidentally, Parks Associates has also released set-top box data today, finding that Amazon, Apple, Google, and Roku together make up 86 percent of all set-top boxes sold in the U.S. in 2014. Roku is the king, selling 34 percent of all boxes. Google is next with 23 percent, Amazon is third, and Apple is fourth.

How often do people use those devices once they get them home? Parks says that Roku boxes account for 37 percent of all usage, followed by Google Chromecast (19 percent), Apple TV (17 percent), and Amazon Fire devices (14 percent).

In its report, The Streaming Media Device Landscape, Parks predicts that 86 million streaming devices will sell around the world in 2019. Both reports are available for purchase. 

Streaming Covers
Free
for qualified subscribers
Subscribe Now Current Issue Past Issues
Related Articles

TDG Defines the Four Types of Subscription Video Streamers

All adult SVOD users can be broken into four mutually exclusive groups, research says, and surprisingly few of them are cord-cutters.

OTT Services Show High Churn Rates, Finds Parks Associates

U.S. viewers are testing the waters, sampling streaming video services quickly then moving on to try something else.

Netflix Streaming Way Up, Rockets 350% in 10 Quarters: TDG Report

International markets are still a small percentage of Netflix's total output, but that's sure to change in the coming years.

TDG Finds a Significant Rise in OTT Living Room Viewing

The OTT market is seeing strong gains at the same time that the pay TV industry is losing subscribers, notes a TDG co-founder.