-->
Register free and join us online from August 23-26 for Streaming Media Connect.

NeuLion Nabs Saffron Digital, Pointing to Entertainment Expansion

Article Featured Image

While NeuLion has a large share of the live sports streaming market, the company appears eager to grow into new areas. Yesterday, NeuLion announced that it's acquiring Saffron Digital in an all-cash transaction (it didn't disclose the price). Privately-owned Saffron is based in the U.K., where it creates multi-platform streaming video services for large entertainment customers that include Carrefour, BT, Deutsche Telecom, ITV, and Tribeca Shortlist. The deal shows NeuLion's intent to grow both its range of services and customer base.

NeuLion emphasizes that the combined company will reduce project complexity for customers since they'll need to deal with fewer vendors. With Saffron Digital's strengths, NeuLion will also reduce time to market for over-the-top (OTT) and TV Everywhere services, supporting all video formats up to a 4K resolution, it says.

"The market is getting competitive for OTT services trying to attract and retain subscribers," says Chris Wagner, executive vice president and co-founder of NeuLion. "Owners and rights holders of content need a platform that will offer consumers a variety of live and on demand content choices. We have done that with the Saffron Digital deal." NeuLion is now a one-stop shop for content owners and rights holders interested in OTT, he added.

Streaming Covers
Free
for qualified subscribers
Subscribe Now Current Issue Past Issues
Related Articles

Expect Broadcasters to Demand Access to Platform Data in 2017

Social platforms Facebook and Instagram are turning out huge views for sports broadcasters, but the broadcasters aren't getting much info in return. Look for that to change.

Twitter NFL Feed Will Only Offer 'Low-Level Streaming': NeuLion

Noting that Twitter's upcoming Thursday night NFL streams will provide a bare-bones experience, NeuLion calls it a sales tool for Game Pass.

NeuLion Acquires DivX, Creates a Full Online Video Solution

While the two companies might seem an odd fit, their strengths in OTT sports, entertainment, and 4K video are perfectly complementary, they say.

CES Report: Let Sports Inspire Online Entertainment, Says NeuLion

Sports fans benefit when they can control the feed, choosing whatever angle they prefer at any time. Could the same approach work for scripted content?