Netflix Streamed 2B Hours of Video in Fourth Quarter 2011
No doubt looking for a little positive press, Netflix announced today that its subscribers streamed over two billion hours of movies and TV shows in the fourth quarter of 2011. The company didn't offer historic numbers to show how that total has changed from the previous quarter or year.
Despite self-inflicted setbacks this year, Netflix counts over 20 million global subscribers. The challenge ahead for it is to grow that number by licensing enough new premium content to keep subscribers happy. In 2011, it signed agreements with CBS, Twentieth Century Fox, Lionsgate, Miramax, Open Road Films, NBCUniversal, Dreamworks Animation, MGM, and the Disney-ABC Television Group.
"We were thrilled to deliver more than two billion hours of TV shows and movies across 45 countries in the fourth quarter," says Netflix's co-founder and CEO Reed Hastings. "Netflix delights members by giving them choice, convenience, and control over the entertainment they love for an incredibly low price."
Netflix recently announced that original series "Lilyhammer" will debut in the United States, Canada, and Latin America on February 6. In the series, Steven Van Zandt stars as a New York City gangster relocated to Lillehammer, Norway.
Oscar-Favorite The Artist and Madonna's W.E. are coming to Netflix's streaming service.
Rather than causing cord-cutting, service helps people 'at the margin' get more value for their dollar, says Roku VP.
For a company like Netflix, the ability to serve one format to all devices would be a great benefit.
Subscribers gain streaming access to upcoming Lionsgate titles, plus back catalog.
Upcoming tablet to offer Netflix access built-in; Nook Color owners to benefit as well.