Netflix Creates Local Recommendations Using Global Communities
As the first global video network, Netflix needs to conquer problems no one else has had to face. Yesterday, the subscription video-on-demand leader published a pair of blog posts about how it's creating recommendations for a worldwide audience.
The posts make for fascinating reading. Netflix is now in 190 countries, but the subscriber base in many counties is too small to create useful local recommendations. Netflix overcomes this by studying worldwide groups of viewers with the same niche tastes. One of the posts shows how viewers who enjoy a particular style of anime or health-conscious food videos tend to have similar tastes no matter what country they're in. By creating these global affinity groups, Netflix is able to offer more useful recommendations.
The complications of global rights presents Netflix with another challenge to overcome: Since not all titles are available in all countries, the recommendation system could easily overestimate the popularity of content that's widely available. By understanding local availability, Netflix is able to getter a truer measure of a title's popularity. Studying worldwide patterns lets Netflix deliver better recommendations when a title is first introduced to a country. Netflix also needed to understand how local tastes and different languages (it now supports 21 languages) impact video preferences.
The CTO of Penthera explains how to push the envelope with deep personalization, using content discovery to empower the streaming video user experience.
12 Feb 2019
The subscription video-on-demand leader keeps growing, putting it on a collision course with the networks its relies on for licensed content.
04 Mar 2016
The debut of Netflix streaming leads to rapid decreases in spending for physical media. The U.S. and U.K. have both seen DVD sales erode.
25 Feb 2016
While some pay TV operators have seen increased customer satisfaction with Netflix integration, others will likely face lower average revenues.
12 Feb 2016
One-size-fits-all encoding doesn't produce the best possible results, so Netflix recently moved to per-title optimization. Learn why this improves video quality and saves on bandwidth, but isn't the right model for every company.
14 Jan 2016
Chelsea Handler, Will Arnett, Krysten Ritter, and Wagner Moura join Reed Hastings and Ted Sarandos to celebrate the SVOD's future
06 Jan 2016
By recognizing that some titles are more visually demanding than others, Netflix has revolutionized the way it encodes video and will dramatically cut down bandwidth requirements.
15 Dec 2015
Regular viewers of the SVOD average watching 10 shows and 4 movies on it each week; mobile Netflix viewing is also on the rise.
29 Oct 2015