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Netflix, Amazon, Hulu Leading in OTT Subscriptions, Finds Parks

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The researchers at Parks Associates have come up with a tally of the most popular over-the-top (OTT) video services as ranked by the number of subscribers. While the numbers are estimates from the firm's OTT Video Market Tracker (which relies on consumer surveys, network traffic information, and reported OTT video service provider info), they provide a rare look into a competitive market.

  1. Netflix
  2. Amazon Video
  3. Hulu
  4. MLB.TV
  5. WWE Network
  6. Sling TV
  7. HBO Now
  8. Crunchyroll
  9. Showtime
  10. CBS All Access

All of the top finishers grew their subscriber numbers in the last year, notes Brett Sappington, senior director of research at Parks. The top five finishers stayed the same as in the top 10 from November 2015. Sling TV made a big drive from number 10 to number 6 this year, while Showtime and CBS All Access are new to the list. They replace NFL Game Pass and The Blaze (Glenn Beck's conservative opinion service).

While consumers typically watched OTT content on their computers in 2014, viewing has moved to the living room. “OTT users watch OTT services on their TV screens between 17 and 20 days per month, much more than platforms such as a PC, smartphone, or tablet,” Sappington said. 

With skinny bundles coming soon from DirecTV and Hulu, expect more shake-ups in future lists.

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