All of the top finishers grew their subscriber numbers in the last year, notes Brett Sappington, senior director of research at Parks. The top five finishers stayed the same as in the top 10 from November 2015. Sling TV made a big drive from number 10 to number 6 this year, while Showtime and CBS All Access are new to the list. They replace NFL Game Pass and The Blaze (Glenn Beck's conservative opinion service).
While consumers typically watched OTT content on their computers in 2014, viewing has moved to the living room. “OTT users watch OTT services on their TV screens between 17 and 20 days per month, much more than platforms such as a PC, smartphone, or tablet,” Sappington said.
With skinny bundles coming soon from DirecTV and Hulu, expect more shake-ups in future lists.
The number of broadband-enabled households with an OTT subscription will grow to 265 million by 2022, with many taking multiple subscriptions.
Connected TV ownership is strong, but consumers prefer the experience set-top boxes provide when streaming movies and TV shows.
U.S. viewers are cocooning in front of their TVs, spending less at movie theaters and streaming more to their televisions.
Parks Associates data shows that 21 percent of pay TV customers subscribe to a streaming service through their account.
Younger viewers especially get much of their live video from online sources. Pay TV customers need to shift their offerings to stay relevant.
While mobile video viewing is on the rise, unlimited data plans no longer get subscribers to switch. Carriers now offer OTT services as extras.
The OTT market is booming, as 69% of broadband households now have a subscription, and many subscribe to 3 or more services.
When deciding on a streaming video service, Americans look to the big three first, with few ignoring them in favor of niche content providers.
Despite being locked out of China—the world's largest market—Netflix shows impressive foreign growth. But a new Russian law could spell trouble.
The cable and satellite industries have a problem, Parks Associates warns: Fresh research says once a cord-never, always a cord-never.
With premium content licensing costs through the roof, streaming video and audio services are struggling to become profitable. Run the numbers, Wall Street, because they don't add up.
The rate of decline for cable has slowed in the U.S., while telcos bled the most in anticipation of AT&T U-verse's planned phase out.
"Service stacking," where households sign up for more than one over-the-top video service, is about to become the new normal.
Prior to launching its skinny bundle service, Hulu makes a plea to families by adding scores of movies from Disney studios.
Frequent flyers and train riders rejoice as Netflix announces an untethered option. The full catalog isn't supported and details are scarce.
When consumers have access to an almost unlimited supply of premium content, surfacing programs they'll enjoy becomes a major challenge.
Young adults show a greater-than-average preference for streaming video services, and are less likely to have pay subscriptions than older adults.
U.S. viewers are testing the waters, sampling streaming video services quickly then moving on to try something else.
A study of set-top box adoption finds that Roku has a commanding lead, thanks to an association with Netflix and a smart product strategy.
SVOD is on the rise and growing quickly: 44% of U.S. broadband homes currently subscribe.