NFL and Twitter Sign Two-Year Deal for Curated Video Highlights
The National Football League (NFL) and Twitter have signed a two-year deal to bring football video clips to fans from the pre-season to the Super Bowl. The two companies have worked together before in 2013 and 2014 through the Twitter Amplify program, but this is the first time they've signed a multiyear agreement.
NFL video shared on Twitter will include in-game highlights, breaking news, analysis, major plays, game recaps, behind-the-scenes clips, and archival footage. The NFL and Twitter added that they will work together to create new discovery features, but didn't go into detail.
In the 2014 season, Twitter introduced NFL curated timelines so fans could follow all the tweets relevant to a particular game or team.
“Twitter users and brands cannot get enough NFL video and news, and they’ll now get more of it, and faster, than ever before,” says Glenn Brown, head of Twitter content partnerships and Amplify. “Over the past two years, NFL content on Twitter has seen best-in-class user engagement rates, and the expanded partnership will bolster the fan experience on the platform.”
The NFL also shares video clips on YouTube and Facebook. Nielsen reports that the 2014 NFL season reached 202.3 million unique viewers and 80 percent of all homes with televisions.
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