▼ Scroll to Site ▼

Mobile Video Shakeout: Viddy Changes Name to Supernova

Article Featured Image

First, the industry wondered if an Instagram for video could catch on. Then, multiple players entered the market aiming for social video success. Finally, two apps -- Vine and Instagram (now with video) -- emerged as the winners.

So where does that leave the competition? Viddy burned bright in 2012, with celebrity users and a giant valuation, but it wasn't able to hold onto its community. That's why the company is starting act II. Viddy the company is now rebranded as Supernova. The Viddy social video app still exists, and Supernova has launched new apps in an attempt to create the same viral buzz.

The first app, Clique, has actually been around for a few months but was recently upgraded to version 2. This social image app lets users create online communities with friends, family, or coworkers, then share images anonymously within that group. Users can mark up their images with text or graphics, and can respond to other people's images by marking them up, as well. Users can easily discard old threads so that no incriminating photos are around forever.

The second app, Epic, is built around sharing slow-motion videos. Users shoot two-second clips, which are then slowed to between four and eight seconds. Both apps sound like the kind of fun, curious experiences that could become huge hits, but as Supernova's employees know, app users are a fickle bunch.

Streaming Covers
Free
for qualified subscribers
Subscribe Now Current Issue Past Issues
Related Articles

Once Celebrated Video App Viddy Prepares to Cease Operations

Viddy was once the biggest thing in mobile video, but those days were short. Now its creators have a new goal in mind.

Fullscreen Acquires Supernova; What Comes Next?

Once a buzzed-about video app company, Viddy became Supernova and is now part of Fullscreen. So what kind of apps will it make now?

An Instragram for Video? No Thanks, Says the Industry

Take a step back and see that the online video industry has grown up. It's more concerned with what works than what's sexy.

Why "Instagram for Video" is a Bad Idea: Commentary

Facebook's acquisition of Instagram has the rumor mill running 24/7, and video sharing apps like Viddy and Socialcam are racking up the investments. That's not necessarily a good thing.

Viddy Speculated to Raise $30M at $350M Valuation

For its one year birthday, video social messaging app Viddy might be getting a giant Series B payday.

Companies and Suppliers Mentioned