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Miami, Cincinnati and Houston Top Streaming Usage

Nielsen/NetRatings released its first ever report showing the top 20 cities that consume streaming media. Miami,Cincinnati and Houston were the top three cities for December 2000. Miami had 506,000 Web surfers accessing streaming media content from home.

"Miami has a vibrant cultural market with a growing online Hispanic population. The Hispanic community looks to national and international streaming media to find news, entertainment and other content that traditional outlets do not offer," said T.S. Kelly, director of Internet Media Strategies, NetRatings.

Pittsburgh was fourth and Hartford, Connecticut rounded out the top five.

The streaming media audience in December 2000 totaled 34.6 million people or 35 percent of the total active Internet population, according to NetRatings. In sheer size, streaming media usage in New York and Los Angeles had the highest number of people accessing rich media content. New York had 2.6 million at home users for 37.4 percent of New York's Web surfers. The streaming media audience in LosAngeles totaled 1.9 million individuals or 36.9 percent of the city's Internet users.

Nielsen//NetRatings Streaming Media Usage in Top 20 Local Markets
Ranked by Percent Reach, December 2000 (U.S., At-Home)

Rank City

Streaming
Percent Reach

Total
Unique Audience

Total
Streaming Audience

1

Miami

43.1

1,174,323

506,320

2

Cincinnati 41 797,671 327,399

3

Houston 38 1,763,703 670,745

4

Pittsburgh 37.9 1,027,125 388,963

5

Hartford 37.7 978,397 369,090

6

New York 37.4 7,004,615 2,621,050

7

San Diego 37.4 1,231,612 460,181

8

Los Angeles 36.9 5,181,405 1,912,679

9

Columbus 36.9 823,854 303,645

10

Raleigh 36.8 724,051 266,376

11

Portland 36.7 1,325,801 486,482

12

Dallas 36.7 2,091,876 767,020

13

Boston 36.6 2,960,624 1,084,770

14

Seattle 36.6 2,019,500 738,582

15

Cleveland 36.5 1,429,794 521,314

16

Washington DC 36.4 2,463,050 897,155

17

Orlando 36 1,228,791 441,942

18

Chicago 35.2 3,033,520 1,068,256

19

Indianapolis 35.2 995,075 349,839

20

St. Louis 34.9 1,234,391 430,563

Source: Nielsen//NetRatings, March 2001.

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