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MediaPlatform Takes $12M Funding, Will Boost Sales and Marketing

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Enterprise video company MediaPlatform announced that it has taking $12 million in a growth equity round. TVC Capital led the round, with existing investors Barshop Ventures and Jim McGovern (MediaPlatform's CEO) taking part. As part of the round, Jeb Spencer and Mykel Sprinkles of TVC Capital will join MediaPlatform's board of directors.

Improving sales and marketing is one of MediaPlatform's primary goals for the funding, McGovern says. He plans to grow the sales and marketing divisions quickly.

TVC Capital chose to fund MediaPlatform as it sees the demand for enterprise video solutions increasing. Jeb Spencer, a managing partner for the firm, calls MediaPlatform a profitable market leader that's solving training challenges at some of the world's largest companies. TVC Capital will guide MediaPlatform to become "the vendor of first choice" for global companies.

McGovern notes that commitments from TVC Capital and Barshop Ventures should indicate to companies looking for a video solution that MediaPlatform deserves to be on their short list.

MediaPlatfom customers include Abbott Laboratories, ConocoPhillips, Ericsson, Facebook, and General Motors.

In September 2014, StreamingMedia.com reviewed MediaPlatform's PrimeTime, a YouTube for the enterprise. Reviewer Jan Ozer said, "PrimeTime is sleek and modern looking, much better looking than other products that I’ve tested."

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