Mark Burnett Company Takes Ownership Interest in Youtoo
In what looks to be a year of acquisitions and partnerships, television producer Mark Burnett's company One Three Television LLC has purchased an ownership interest in Youtoo.
Youtoo creates software for interactive and gaming TV experiences. Burnett plans to use the technology to integrate interactive experiences with this shows. Viewers will be able to appear on the TV programs, share their reactions, and play along with games on the programs.
The idea is to create richer experiences between TV shows and fans, deepening their engagement and also winning new viewers.
"I'm excited to find opportunities to deepen our audiences' connection with our shows through Youtoo's amazing technology," said Burnett.
Youtoo launched its platform (Youtoo TV) and site (Youtoo.com) in September, 2011. Burnett also owns a production company called VIMBY (Video in My Back Yard) that produced 250 short programs for the Youtoo launch.
Burnett has produced such shows at "Survivor," "The Apprentice," "The Voice," and "Shark Tank."
"We created the technology to license to broadcasters but had no idea that there'd be such great demand for our social TV and gaming systems right at launch," said Chris Wyatt, CEO of Youtoo.