March Madness Highlights Come to Official YouTube Channel
YouTube and parent company Google are jumping on March Madness in a big way this year, thanks to a partnership with Turner Sports. A new NCAA March Madness YouTube channel will offer tournament updates, game highlights, live press conferences, and other pre- and postgame programming. All that's missing is the live games themselves.
The NCAA is counting on the YouTube partnership to expand the tournament's viewership. Variety quoted Mark Johnson, Turner Sports vice president of business operations, as saying, “Tapping into the power and reach of YouTube’s video platform opens up new opportunities for us to grow interest and consumption of March Madness.”
The special treatment isn't limited to video. Anyone entering a March Madness search in Google, including a team names, will get schedules and scores alongside their search results.
Fans can also visit NCAA.com for sponsored video clips of each day's highlights Sponsors will include Oreo, AT&T, Reese's, and UPS.
To actually view the tournament's 67 games live, fans will need to check the CBS, TBS, TNT, and TruTV schedules. Turner Sports will stream the games live to authenticated subscribers of participating pay TV services.
March Madness begins on March 17th. The Final Four will air on April 4, with the championship on April 6.
Members who sign up in the first three days will get 12 months of premium service for free; after that $2.99 per month.
The app will help young viewers find popular series, while letting parents set a timer to control daily viewing time.
While the experience is currently being fine-tuned, a subscription plan is in the works and will launch in the next few months.
Overcoming obstacles that prevented it from making the switch previously, YouTube says HTML5 video is now ready for the spotlight.